Archive for the ‘Media’ Category

Asparagus Weekend

As many of the local people who read this blog already know, this weekend was the biggest weekend of the year for the City of Stockton. For those not in the know, every year for the last 25 years, Stockton has played host to the Asparagus Festival. It has grown from a tiny get together [...]

The Power of Your Personal Brand

By Annie Sorensen http://anniesorensen.com/ Ever since I left the corporate world two months ago to (finally, FINALLY) work 100% on my own ventures, my Mom constantly inquires, “Annie, what am I supposed to tell people you do again?  I mean, I can’t really say, ‘Well, she’s building her personal brand’ as no one gets it. [...]

A brave new radio world

Coming next month, Stockton will have a place where they can hear local music played with live, local on-air talent jockeying the mic, with local advertisers selling their products to a local audience. Where will that be Rod?? Good question, I am glad you asked…That will be the new, name-to-be-finalized, Internet radio station that I am [...]

Stop the free presses!

There will be changes coming next year in the world of online news. Come January, several news organizations who are currently allowing their stories to be viewed for free online, are beginning what is known as a “paywall,” meaning they will now be charging for said content. Among the papers participating in this experiment in capitalizing on the [...]

A question answered

So as many of you already know, thanks to the amazing crew at American Eagle Studios, I have an audition for an upcoming Comcast Spotlight commercial next month. If all goes right, I will be portraying a backpacker in a health care commercial. But many of you are unaware of my acting past. This is, [...]

R.I.P Brittany

No, not Spears (unfortunately), Murphy who at was pronounced dead on arrival at Cedars-Sinai Medical Center  after she was picked up from her home at 8am after a 911 call by her husband, according to TMZ. The reason this death gets a special Sunday blog post is not because she was an amazing actress or even that I [...]

Talk about kicking a city when it’s down!

Fist off who did we piss off in the world of business? By we I mean the City of Stockton, and by the world of business I mean those like Forbes who in their February’s, America’s most miserable cities post, handed Stockton the honored spot of first on its list, then proceeded to spend the entire [...]

Effective “Wave”ing

Today something happened that will forever cement the importance of Google Wave in my mind. Something simple, yet so profound that I believe we are finally starting to see real world purpose for Google’s latest creation. It started much like all of my days start, wake up, hit the computer, logged on to Twitter to [...]

Return of the Podcaster

Once upon a time, I decided to start Rod’s Planet, a podcast meant as a tool to both sharpen my broadcast skills and make me world famous. At least I accomplished one of those things. I started out slow and began with very little knowledge of audio editing software or what a podcast even was, but I started [...]

Lesson from a “Rodcaster”

So as many of you know, I recently took part in the Run and Walk against hunger Thanksgiving morning in downtown Stockton. It was put on by the Emergency Food Bank of Stockton/San Joaquin and was the fifth year of the event. Also most of you know that I was broadcasting live during my walk, [...]

Get Adobe Flash playerPlugin by wpburn.com wordpress themes